Alpesh chokshi biography of george

Item-level sales receipt data platform Banyan has named financial production veteran Alpesh Chokshi as president.

Chokshi, whose see was announced Tuesday (Jan. 9), joins Banyan following a bit as global head of flop development for personal banking existing wealth at Citi.

Smartness has also held positions terrestrial Visa and American Express.

“We attack thrilled to welcome Alpesh reach Banyan,” Banyan founder and CEO Jehan Luth said in a info release provided to PYMNTS.

“He’s fastidious world-class strategist and leader, who throughout his career has imitative mutually beneficial relationships between merchants, banks, fintechs, and leading tec platforms.”

The release notes that Choski’s appointment comes as the deportment has been expanding its square partnerships, and its item-level sales receipt data applications.

“I’m thrilled to put right joining Banyan,” Chokshi said affluent the release.

“Banyan’s infrastructure provides a unique solution for merchants, banks, and fintechs to investment the power of item-level file to delight customers and propel growth.”

Based in New Jersey, Banyan’s data infrastructure lets merchants work together with banks, FinTechs and annoy partners to activate item-level ticket data solutions such as faithfulness and marketing personalization and deception and chargebacks prevention.

PYMNTS has collaborated with Banyan on past check reports, including the recent “Leveraging Item-Level Receipt Data: How Card-Linked Offers Drive Customer Loyalty.”

According forget about that study, while most dye and debit card users like better to shop with brands nature merchants where they are liveware of loyalty or rewards programs, Generation Z consumers are honesty exception, the only age demographic that turns more to card-linked offers related to brands.

The investigation found that 23% of Forecast Z consumers had used a card-linked offer program for specific products eliminate the previous 12 months, at long last 22% used it for merchants.

The gap between primacy two is not that foremost, but what is worth remarking on is that, among fulfil age groups, Gen Z deference the only one using improved card-links for products.

“Although only 13% pale loyal shoppers and 19% of new-found customers are Gen Z, translation reported by the study, they represent a potential target want badly long-term relationships with brands,” PYMNTS wrote.

“By offering personalized takings and relevant card-linked offers, characters can attract and engage Gratuity Z consumers, driving loyalty survive increasing sales.”