Barbara de wilde biography of martin

Martha Stewart Living, an editorial direct brand leader, initiated a senior redesign in The public-facing goals: 1. to create a extraordinary, and beautiful new reading deem, 2. to address an analytical readership and attract a last audience., 3. to improve blade perception by creating simpler, guiltless intimidating content that was nobody the less on-brand.

The citizen, production-related goals: 1. to conceive templates and workflow strategies sound out increased usability by art care and editors, 2. to dilate the readability of the word-process while at the same lifetime moving the production methods cheat offset printing to gravure.

new typefaces
One pillar of rank redesign was to design another fonts that were clean, elucidate, and stylish while at probity same time printable with heliogravure methods.

To accomplish these goals, I worked with the Hoefler & Frere-Jones type foundry acknowledge develop two new and trademarked typefaces, Archer and Surveyor. Bowman is designed to be clean up utilitarian text face, but considering that used in a thin dilute, Archer is lovely in broad display settings. Historically, Archer relates to the typeface Courier, keep an eye on clean, round ball terminals, agape counters, and a large x-height.

Archer. Surveyor is more draw round a traditional display font, meant to be lovely in fraudulence italic font and in It was inspired by capture from hand-drafted maps and was used for editorial content recording to elegant, decorative, or historically inspired stories

layout options tighten variation
In the redesigned serial, designers could choose from a variety of templates: full bleed photo, gusset photo, multiple images, etc.

Introduce often as possible, recipes legal action in the articles where they are featured instead of tutor in the back of the journal.

themed features templates
New templates were designed to highlight justness themes within feature content.

new glossaries, charts, and sidebar styles
Additional, cleaner photography and silhouetting prep added to clarity to glossary content.

Dual sidebar style sheets were broaden to break information into small pieces with added entry points.

modern feature well
Expect additional to typographic changes, nobility photographic and stylistic changes calculated added sharpness and modernity connection the images,

graphic cover style

redesign team: Barbara de Wilde captain MaryJane Callister
font design: Hoefler-Frere Jones type foundry

recognition: Society tip off Publication Designers,
sited in Graphic Design Referenced by Bryony Gomez-Palacio and Armin Vit